Click image above for high-res gallery from Laguna Seca
This year's edition of The Toyota Race of Legends looked to be another exciting race, giving fans a chance to see former racing greats mix it up in identically prepared Scion tCs. Basically they are the same cars that are used in Long Beach for the Pro/Celebrity Race. The lineup of drivers included last year's winner, Derek Bell, along with other former F1 and sports car racers like Eddie Cheever, Danny Sullivan, Johnny Herbert, Alan Jones, John Watson, Jean-Pierre Jarier, Patrick Tambay, and Alain de Cadenet, as well as current Toyota F1 hot shoe, Timo Glock.
As a bit of a twist in the proceedings, local tuner and sometime racer Bruce Canepa had won a spot on the grid during a charity auction. Bruce quickly promised to beat the pants off the pros, citing his experience at Laguna Seca (his shop is just down the road), his prior racing experience (he has teamed with Bobby Rahal and Rick Mears at the Daytona 24 Hours and was on the Porsche AG 935 factory team), and his recent Scion tC track training.
Alain de Cadenet, for one, wasn't about to take that challenge lying down. He told us as much on Wednesday night at the Jet Center. A little friendly rivalry could only add to the fun. The stakes were raised when the officials held the draw for starting positions. Wouldn't you know it, Canepa landed the pole. Well, the gauntlet was thrown down and when the flag was waived, it was time to put up or shut up. Follow the jump for a brief rundown of the results.
Click above for a high-res gallery of the 2008 Scion xB.
My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month.
Only a year after the redesign of the xB and xD, the Scion site is seeing less than half the traffic. Overall, year over year sales fell for 17 strait months until March, when gas prices skyrocketed. Even then, sales were back down by June, which was the peak of high fuel prices. The problems began to surface when the redesigned Scions were little more than larger versions of their former selves. A larger xB became more attractive to the mother of two, while losing some of the edginess that made it a smash hit with teens and early-20-somethings.
Scion's leadership would like to turn the tide by creating a fourth member of the Scion family that exudes cool for under $20k. It could be an SUV or a hybrid, but Scion execs want it to be free from the grasps of the parent company. The current models also have to be refocused to once again attract the coveted 18-30 crowd. That's a tall order, and a lot of work for a brand that's only five years old.
Scion owners recently submitted pics of their personalized vehicles, including tC, xA, xB, and xD models, to the company for evaluation. The loyal owners were participating in Scion's "United by Individuality" brand campaign, designed to put individuals' modified vehicles in magazines, on billboards, even projected onto movie screens. More than 300 cars made the cut, and they soon found themselves in the Nevada desert for a photo shoot that included racing, tuning events, and even music performances. Shown above is a stunning aerial shot of more than 200 cars parked – very well we might add – at the event. The ad campaign launches in movie theaters July 21, while the other media won't go live until August 4th.
With so many automakers celebrating big landmark anniversaries, Scion's fifth could easily be passed over as insignificant. But in five years of business, as The Car Connection's Paul Eisenstein notes, Scion has managed to do what few others could, both capturing the young demographic (the average age of a Scion buyer is 31) and attract customers new to the brand (72% of Scion buyers are new to Toyota altogether).
That's no mean feat for a brand that started in June 2003 with just two models and a handful of dealerships in California. Since then, the Scion line-up has expanded, as has its dealer base, with the vast majority (982 out of 1231) of Toyota dealers in the United States also selling Scions. The big question remains over whether Scion will last another five years to double-digits, or fade away as the brand loses the plot.
Four years after it first hit showrooms, the Scion tC will finally make a showing in a professional road racing series. And no, factory optioned and equipped vehicles being tossed around Long Beach by B-list celebrities cannot be considered professional. A tC has already been heavily modified to compete in the Formula Drift series, but the peppy compact's road race profile, outside the annual celebrity race of course, has been relatively low. This weekend though, Toyota's sporty little coupe will be moving up from amateur abuse to make its big time debut in Grand-Am's KONI Challenge Series. This week's race will take place at Mid-Ohio Sports Car Course in Lexington, OH and the tC will be part of the ST (Sport Touring) class.
The Scion's venture into the KONI series is being fueled by communications firm Jackson-Dawson, TRD and BGB Motorsports. Driver and team manager Dan (pronounced Don) Gardner has taken his Scion's setup through the NASA club ranks to prove its worth. Having already tackled that territory, moving onto a production-based national series is the next logical step for the team. In the KONI Challenge ST class, Dan and his tC will face formidable foes such as Mazda RX8s, BMW 330s and Acura TSXs. While Toyota may be competitive on the ovals, hopefully this one can do better on the curves than the company's F1 effort. Check out the gallery below for snap shots of the Jackson-Dawson Scion tC and hit the jump for the full press release.
Click above for a high-res gallery of the Scion xD Release Series 1.0.
Scion seems to release more limited-edition models than we have fingers and toes to count, and it's continuing that tradition this June with the xD Release Series 1.0.
Scion's attempt to differentiate the xD RS 1.0 from its staid siblings includes a Hot Lava paint job, a DAMD four-piece body kit and a rear spoiler. The magma-themed exterior works its way inside with color-matching trim and seat inserts, while a RAZO shift knob, TRD lowering springs and model-specific wheel covers (wheel covers, really?) round out the poser package.
Scion is limiting production of the xD RS 1.0 to 2,000 units with an MSRP set at $1,999 over the standard xD's $14,550 base price (not including the $640 destination charge).
Gallery: Scion xD Limited Edition Release Series 1.0
Although Toyota has recently claimed the title of the World's Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn't all it's cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota's line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed units to an all-time high. Automotive News quotes an unnamed Toyota dealer as saying, "Last month, Southeast Toyota had 9,700 vehicles that had been turned down twice by dealers and are either sitting at the port or at sea. That's a significant number." Right now, Toyota/Scion has a high 58-day supply of available inventory on hand.
Some dealers, though, see the high number of available units as a blessing-in-disguise. "We've been asking for more inventory for two years and now we finally got it. This is a great opportunity. You have to take it when you can get it," says Steve Cain, general manager of Lewis Toyota-Scion in Topeka, Kansas. Regardless of your viewpoint, we expect that Toyota will align itself with market realities in order to bring production in line with actual sales sooner rather than later. In other words, if you've been in the market for a Toyota truck, chances are good you'll get a decent deal.
Scion has selected iBiquity Digital to provide HD Radio technology in some of its audio systems. Scion hasn't said how it plans to integrate iBiquity into Scions, or which cars will get the systems first, but the partnership marks another incursion of HD Radio into the mass market -- BMW, Ford and Jaguar already offer it, with Volvo opening the HD spigot next year. HD Radio offers stations the ability to transmit multiple programs over a single FM frequency with crystal clear reception -- and there are more than 1,600 stations across the nation, available to 83-percent of the country. In the future, HD plans to introduce features that will match or better those offered by satellite radio. But unlike satellite radio, HD is free.
While the Scion tC Release Series 4.0 is little more than a body-kit and a paint job for a sporty two-door in need of a redesign, we imagine that a few more of them could move off the lots with cool advertising like you see in the video pasted after the break. This type of interactive advertising is pretty cool, in a Minority Report sort-of-way. If we are going to be continually bombarded with billboards, they may as well be cool to look at and interactive. From the looks of things, the game-like display that Scion and InWindow teamed up to create is rather attention grabbing. Click after the jump to view for yourself.
Click above for a high-res gallery of the 2009 Scion xB.
Scion announced pricing for the 2009 xB and tC today, and if you want to get your hands on the love-it-or-hate-it toaster on wheels, you'll have to pony up an extra $100 this year. The xB's base price is now $16,370 (including shipping), and comes equipped with a five-speed manual as standard equipment. If you can't stand swapping your own cogs, you can shell out another $950 for a four-speed automatic. The tC's price remains the same as the 2008 model, starting at $17,620 with a five-speed manual and $18,420 for the four-speed auto 'box. Sales of the xB begin this month and the "slightly tweaked" tC will arrive in May.
Scion's press release is available after the jump.
Although Toyota has recently 
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